It looks like Middlebury isn’t the only college or university trying to re-brand itself with a new logo. Recent graduate Dave Campbell just informed Middblog of a similar “graphic identity” crisis over at Washington and Lee. From the facebook group “W&L’s New Graphic Identity Sucks” it looks like students there have similar complaints to the ones from Middlebury students last summer. The groups creator, Jonathan Wright is concerned about the amount of money that was spent on a “generic symbol” when the school already has “wonderful symbols that reflect the school’s tradition and identity.”
For those of you who don’t remember last summer’s logo debacle, or weren’t members of the Middlebury or Middblog communities at the time.
Some of Middblog’s coverage can be found here and the major facebook group run by our own Sarah Franco can still be found here.
